Thought Leadership Agency
You already have the thinking.
We make it impossible to ignore.
For the ones who build what others said couldn’t be built.
Outliers is influence infrastructure for the people shaping what comes next.
We amplify your voice.
Outliers turns your experience and thoughts into a voice, and your voice into infrastructure: positioning, narrative and organic reach that carries your ideas and messaging to millions.
Not to be famous. To be found.
The verticals we work with
General Partners with a clear thesis, a track record worth telling and a fund to build a brand around.
Founders who have built category-defining companies, or exited and started again, with hard-won lessons to share.
Principals behind multi-generational capital, investing with conviction, but rarely heard in public.
For GPs. For unicorn founders. For exited founders. For family office principals. For the ones who were meant to be heard.
Attention follows people, not brands.
A company post gets scrolled past; a founder’s post gets read, saved and forwarded. Every euro spent building the person behind the brand buys attention that no ad account can rent.
A leader with a real audience opens doors to investors, talent and customers before sales ever reaches out, and that pipeline compounds instead of stopping the day you pause the budget.
Why it mattersIf your leaders do not define the narrative in your category, competitors will, and you will spend years reacting to someone else’s framing instead of setting the standard everyone else is measured against.
What the work does. In their words.
Our process
- Step 01
Interview
Sessions with you diving into your background, personality and thought process, until your real positions are on the table, including the ones you have never said out loud previously.
- Step 02
Positioning, storytelling, distribution strategy
One narrative, the arguments you are willing to defend, and a map of where each of them lands: feed, stage, press, boardroom.
- Step 03
Launch
We go live with weekly quality content written by your senior editor and approved by you.
- Step 04
Scale
We optimize according to the response, trends, data and algorithm to ensure ambitious monthly growth.
3 Strategic Building Blocks
For best-in-class results.
Positioning & Storytelling
Crafting a compelling storyline aligned with the company and the executive, as well as defining the content directions and themes.
Content Planning & Ghostwriting
Production of quality content on a weekly basis.
Distribution & Community Building
Community building, and optimizing according to data and algorithms for best-in-class organic performance.
Engagements start at one voice and scale to a whole leadership team.
Most clients begin with a single founder or partner on a 6 month engagement. We take a small number of accounts at a time, and we say no to close competitors in the same category.
Most clients start with a single founder or partner
Brand compounds, so we do not take new clients in for less than 3 months
We say no to your close competitors while we work with you
Packages.
Four ways to work with the agency, from one spearhead voice to your whole company publishing at once.
Package 01
Person
One spearhead, positioned and published. Thought leadership, positioning, viral content, interviews and the execution behind all of it.
- Positioning as the category spearhead
- Weekly SoMe content and long form
- Interviews, podcasts and stage moments
- Full execution, you approve in minutes
Package 02
Company wide coaching & workshops
Turning your entire team into a distribution engine for the company. Everyone who touches a customer becomes a channel.
- Workshops for leadership, sales and product
- Shared narrative and message discipline
- Playbooks, templates and editorial review
- Ongoing coaching for your top voices
Package 03
Fundraising & exit announcements
An eight week blast effort across LinkedIn and the news media, built so the round is the story everyone in your market hears.
- Announcement narrative and sequencing
- Press, embargoes and exclusives
- Founder and investor content, coordinated
- The weeks before, the launch, and the long-tail
Package 04
Coaching sessions
You want to execute it yourself, but need support on strategy and best practice to get off to the best start, or to scale and take your output to the next level.
- Strategic and tactical sparring
- Best practice, formats and hooks that work
- Understanding the algorithm
- Feedback on what you publish
- Customized according to your needs